A successful pre-qualification and voter education campaign can accomplish many goals for the organizations involved.

At best, it can succeed in de-railing a potentially harmful issue from qualifying for the ballot and saving the cost of an expensive campaign to defeat the ballot on Election Day. If keeping the issue off the ballot fails, it is the early foundation on which to build your “no” campaign and can help define the issue in the public’s mind.

The ultimate success of a pre-qualification effort is determined by numerous factors including: financial resources, the current political will, the experience of the management team, voter education, earned media, and a compliance/legal component.

These efforts are difficult to coordinate, and bringing an experienced team to the table early will make a difference. FieldWorks helped to develop this unique strategy and can bring our pre-qualification and voter education experience to your campaign.